118: Alexa Faithful - Keeping Social Media Simple Leads to Success

Today, we're joined by Alexa Faithful. Alexa is a Loan Officer at CMS Mortgage from Williamsburg, Virginia, and has been in the mortgage industry since 2015. Alexa is also the author of the 2020 book, "Alexa, Get Me a Mortgage", and has amassed a TikTok following of almost 14,000 from making mortgage content.

 

Alexa is here to discuss:
→ The evolution of her social media, how she makes her social media content, and how she leveraged her book for marketing.
→ A simple way she tracks her pipeline to keep leads warm and the small changes she's made to her business that have led to major growth.
→ Mentoring the next generation of Loan Officers by helping with education, value propositions, and business development.

 

Alexa Faithful's Website: www.alexagetmeamortgage.com

Alexa Faithful's TikTok: @alexa_get_me_a_mortgage

Alexa Faithful's Facebook: @AlexaRae

CMS Mortgage Website: www.cmsmortgage.com

CMS Mortgage Instagram: @cmsmortgage

Order "Alexa, Get Me a Mortgage" here.

 

Learn more about the Direct to Consumer LO Accelerator here.

 

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

 

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula