Loans On Demand Podcast
From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century. I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win. This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transform it. We tell the stories of countless Loan Officers who have adapted and transformed their business models to dominate in this digital era.
Episodes
Monday Mar 07, 2022
29: Darrell Evans - Push Yourself to Think Outside the Box
Monday Mar 07, 2022
Monday Mar 07, 2022
It's more than likely that you've been slaving away at the same work and getting the same results because of your thinking rather than your actions. If you’re ready to shift your mindset, fresh avenues will open up for you. Darrell has used this to great effect in his life. He went down the route not many would have considered and was wildly successful in it.
Darrell Evans is a serial entrepreneur, investor, and co-founder of Yokel Local Internet Marketing (Digital Marketing Agency). He and his team have helped businesses generate over $300M in revenue online. Since the age of 20, he has founded and/or run six enterprises. He's also the host of The MindShift Podcast and the CEO of MindShift Business Academy.
Darrell also spent a good chunk of his time in the mortgage industry. In this episode of the Loans On Demand Podcast, he discusses with Luke the many tactics he used to succeed in the sector. He is one of the finest visionaries and salespeople you’ll ever know. His methods and suggestions will undoubtedly encourage you to think beyond the box. Listen closely not to miss out on any piece of information.
What You Will Learn:
What different strategies may loan officers use to strengthen their ties with realtors.
How loan officers can build and maintain a steady flow of clients by improving their follow-up strategy.
How social media plays a critical role in connecting and engaging with customers.
And much more!
Favorite Quote:
“A core belief of mine in business is to be an asset, whether or not I get paid.”
Darrell Evans
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Feb 28, 2022
28: Chad Burmeister - How to Use Technology to Boost Your Efficiency
Monday Feb 28, 2022
Monday Feb 28, 2022
Chad has always been a step ahead of the game when it comes to using the latest and greatest tools, technologies, and techniques for prospecting. He was relentless in his efforts in this area, and it paid off well in the long run.
Chad Burmeister is the CEO and Founder of XHumn. He is a believer, author, podcaster, and super-connector, in addition to being an entrepreneur. Living A Better Story Media, Inc., his other passion, is dedicated to transforming people's lives and assisting them in discovering their God-given identity.
In this episode of the Loans On Demand Podcast, Chad shares with Luke some of the most effective tools and strategies needed to modernize your mortgage business and thrive. For loan officers, the show is going to be a real treat. Listen in to discover how to take advantage of technology in the age of AI and automation to get the best potential results.
What You Will Learn:
What simple equation aided Chad in his quest for success.
How to craft an effective outreach strategy.
Why it's so important to be consistent and persistent in what you do.
How loan officers can make the most of the LinkedIn platform.
How effective voicemail drops can be.
And much more!
Favorite Quote:
“I like supporting people in growing their businesses, but I also want to help them in taking a step back and make sure they're doing things the right way.”
- Chad Burmeister
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Feb 21, 2022
27: Phil Treadwell – Being Social on Social Media
Monday Feb 21, 2022
Monday Feb 21, 2022
When people complain something doesn't work, Phil believes there are two possible explanations: “You didn't do it long enough, or you didn't try hard enough.” Everything works if you’re willing to put out the right effort. With 17 years of experience in the mortgage sector, he knows well what it takes to build a long-term business here and is eager to share it all with you.
Phil Treadwell currently works at Thrive Mortgage as the National Director of Sales Innovation & Strategy. He's the Co-Founder of Industry Syndicate, the real estate and mortgage industry's first podcast network, and the Founder and Host of the Mortgage Marketing Expert podcast. In his shows, he interviews experts who give personal insights and guidance to assist mortgage professionals to expand their businesses.
Phil provides Luke with a slew of tips on how to use social media platforms and get more business in this episode of the Loans On Demand Podcast. Networking is essential for loan officers to stay in this industry for a long time and prosper. However, it's critical to understand how you use multiple platforms to interact with people and make connections. “It’s simply the process of turning strangers into acquaintances, and acquaintances into friends…,” Phil goes on to explain it further. Listen in to find out what the steps are.
What You Will Learn:
What hard work Phil put in to get to where he is now.
How you build a strong rapport with people through social media.
What type of content you should post on these platforms.
Why it’s so important to plan ahead of time for your social media marketing.
And much more!
Favorite Quote:
“The key to success is consistent and persistent effort over time.”
- Phil Treadwell
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Feb 14, 2022
26: DNette Wood - Standing Out from the Crowd
Monday Feb 14, 2022
Monday Feb 14, 2022
DNette was doing great as a professional musician before her life took a turn for the worse. She got a divorce and had her kids to care for. Not only was she broke at the moment but also heartbroken. That’s when she needed to build a career to re-create the life she wanted to live. As a single mom, the loan officer position was ideal for her. “It offered me everything I desired,” she says. It enabled her to spend more time with the kids, while also allowing her to make an unlimited income.
DNette Wood is currently a luxury home specialist. A fourth-generation native New Mexican, she grew up in Albuquerque and has been a real estate agent since 1999. As an entrepreneur, she’s built a thriving business through real estate while balancing family and raising her children. Her commitment to customer satisfaction and service is unparalleled. DNette always strives to become an expert at what she does and believes that's one of the reasons for her enormous business success.
A former loan officer and mortgage broker, DNette, has a lot to share with Luke in this episode of the Loans On Demand Podcast. She pours out her thoughts around what attributes make you stand out as a loan officer, how you do more business in this sector, what you do to bring more value to people, how you collaborate more effectively with realtors, and vice versa. Listen in to get all of the deets.
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What You Will Learn:
How DNette started a business from the ground up and became successful.
What she's learned as a former loan officer and how it's aided her career as a real estate agent.
Why she likes to invest in personal growth.
As a loan officer, how to effectively follow up with your sphere of influence.
Why there’s a need to specialize in what you do.
And much more!
Favorite Quote:
“You must be an expert at what you do, and if you aren't yet, you must educate yourself to become one.”
- DNette Wood
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Feb 07, 2022
25: Brenden Kumarasamy - Becoming a Master Communicator
Monday Feb 07, 2022
Monday Feb 07, 2022
Have you ever thought about how important communication is in our lives? It is the key to success in any business. Whether it's with co-workers, clients, or family and friends, your ability to communicate effectively is a powerful tool in developing healthy relationships.
Brenden aspires to assist every person on the planet to become an exceptional communicator. He's been into this since he was 19 years old. Brenden Kumarasamy is currently the founder and CEO of MasterTalk, a coaching firm dedicated to helping ambitious executives and entrepreneurs become among the top 1% communicators in their industries. He also runs a popular YouTube channel by the same name to give everyone on the globe free access to communication tools.
In this episode of the Loans On Demand Podcast, Luke and Brenden discuss what it takes to master the art of communication in great detail. Brenden gives a range of ideas and strategies for loan officers to enhance their speaking talents, resulting in better connections and more business. Listen in to learn how you may let go of your inhibitions and start enjoying the art of talking.
What You Will Learn:
What imposter syndrome Brenden suffered at the start of his career and how he coped with that.
How loan officers can improve their communication skills to generate more business and establish stronger relationships.
Why mastering presentation is essential if you want to enhance your relationship-building skills.
And much more!
Favorite Quote:
“Every time you open your mouth, it’s a reflection of who you are and how you're being.”
Brenden Kumarasamy
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Jan 31, 2022
24: Scott Peckford – Harnessing Willpower to Achieve Success
Monday Jan 31, 2022
Monday Jan 31, 2022
Scott used to be a paramedic before becoming a mortgage broker. The transition was not without challenges. At the outset of his new career, he was told right up front that he wasn't cut out for this job. However, that didn’t deter him from achieving his objective. “I needed to be told I couldn't do it,” Scott recalls, and he still believes that was the best thing that anyone could’ve done to him. It pushed him to do all in his power to get to where he is now.
Today, Scott Peckford is your go-to guy when it comes to expanding your mortgage business. In addition to being a mortgage broker, he's a coach, an author, and a podcaster. Scott is the founder of The I Love Mortgage Brokering Network of podcasts and they offer a series of shows aimed at assisting the mortgage broker community. He with his crew runs one of Canada's fastest-growing mortgage companies now, as well as an academy that equips mortgage brokers and loan officers with a variety of useful tools.
From having no prior sales experience to becoming a sales trainer, Scott has come a long way. In this episode of the Loans On Demand Podcast, he tells Luke about his road to success in the mortgage sector. He also talks at length about their coaching program and gives a slew of advice to help you grow your business. This show is chock-full of great information for rookies as well as seasoned brokers seeking fresh ideas.
What You Will Learn:
How you become a successful loan officer.
What Scott's initial impression of sales was, and what he learned subsequently.
Why mindset is your biggest asset.
How Scott resolves many issues by thinking outside the box.
What's the one piece of advice he’d give a new loan officer on how to generate more business.
And much more!
Favorite Quote:
“I am very careful about protecting the mindset because that's everything for me.”
- Scott Peckford
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Jan 17, 2022
23: Reed Letson - How to Attract the Right Attention
Monday Jan 17, 2022
Monday Jan 17, 2022
What is it about your business that makes your ideal client stop and take notice? The fact is, if you're not producing strong content for the right platforms, you're selling yourself short.
Reed Letson is the CEO and founder of Elevation Mortgage, a lending company that stands out for its exceptional commitment to, and focus on, the borrowers it serves.
On this episode of the Loans on Demand Podcast, Luke and Reed dig into Reed's game-changing content strategy, bringing your unique personality into every piece of your marketing (even if you aren't actually doing it), and leveraging social media interactions to build actual relationships with your client base. Listen in for some quick, easy action steps that will level up your visibility, and the quality of your leads, faster than you thought possible.
What You'll Learn:
What hiring a VA has done for the growth of Reed's business – and for his own bandwidth
How to filter your leads to zero in on only the people you want to work with, simply by being yourself
Why hiring the people you need before you need them is the best move
And much more!
Favorite Quote:
"You want to add in some of your personality, because at the end of the day, okay, I'm a broker. We got the best rates, whatever. There's also I don't know how many brokers just in Colorado Springs, right?... And so, what makes me different from the rest of the brokers out there? It's going to be, 'Are they going to relate better to me versus the other person?'" - Reed Letson
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Dec 13, 2021
22: Mark Cruz - Consistency + Effort Over Time = Anything You Want
Monday Dec 13, 2021
Monday Dec 13, 2021
Mark’s personal belief is “There’s more in giving than receiving” and this has become the belief system in Ensource Financial, which helps him grow his company every year. Mark’s company is continuously growing because he is giving more not only to clients with the lowest rates, transparency, super speed, and efficiency but also with his realtor partners.
On this episode of the Loan on-Demand Podcast, Luke and Mark talk about the formula on how to build the company that you want and how to continuously grow your business. Tune in for an interview that will give you an insight into how to change the course of your business to success.
What You'll Learn:
What you need to know before going to a loan officer
How Mark continuously growing his business with the help of virtual assistants from overseas
Why building a foundation for actual sustainable growth is important to maintaining your business profitability
And much more!
Favorite Quote:
"I think the key to success is, for anybody and anything that they do is persistence. So effort overtime equals anything you want in life." - Mark Cruz
Connect with Mark:
If you need the BEST loan in the state of Florida call me at 305-785-4442
Email
Facebook
Ensource Financial
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Dec 06, 2021
21: Ryan Niles — Avoiding the Middle (And Why You Should)
Monday Dec 06, 2021
Monday Dec 06, 2021
How do you stand out as a loan officer in a field that’s never been so crowded?
The way Ryan Niles sees it, you have to be one of two things: the cheapest option or the one that adds the most value.
“If I'm in the middle, I'm probably not going to do well or last in this business,” he says. “And I think that's the decision our team had to make this year.”
Real estate in the Seattle area, where Ryan and his Cornerstone Home Lending team operate, has been, in a word, “gangbusters” since the start of the pandemic. With 20 to 25 offers being put down on every house, how do you separate your buyer from the pack and get them a win? And how do you attract those buyers in the first place?
Ryan, who did $125 million for 240 units last year and is already clocking in $75 million for 2021, has learned a thing or two about staying nimble in topsy-turvy times. The value add that’s set him and his team apart the most? Education. On this episode of the Loans on Demand Podcast, Luke and Ryan talk about what added value through education looks like, creating a “snowball effect” with client referrals, and his other tried-and-true ways of getting business.
What You’ll Learn:
Why first-time homebuyer classes have been a game changer for Ryan’s team
How he keeps in touch with clients monthly (without making them feel spammed)
How he learned to delegate
And much more!
Favorite Quote:
“In this business right now, you either have to be the cheapest or you have to offer a ton of value. You cannot be in the middle. Because if you're in the middle, you're going to go extinct.”
— Ryan Niles
Connect with Jeff:
LinkedIn
Facebook
Movement Mortgage
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Nov 29, 2021
20: Jeff Van Nostran — Scaling Your Business, Sustainably
Monday Nov 29, 2021
Monday Nov 29, 2021
When Jeff Van Nostran first started as a mortgage loan officer, he fell into a thought trap many entrepreneurs and other ambitious types are susceptible to. He believed he had to do everything himself.
“I was kind of a control freak,” he says. “Early on in my career, I kind of took this attitude of ‘I’m going to do everything from beginning to end. I’m going to touch everything. I’m going to look at every document. I’m going to file everything away. Nobody does that as well as me.’”
Not only was this, he later came to realize, not true, but it also wasn’t scalable — professionally or personally. By overly relying on himself instead of creating the team, systems, and processes that could do parts of his job for him, he held his business back and failed to be emotionally present for his kids. Today, Jeff has learned which processes to prioritize, what to delegate, and how to go about his work more sustainably — which has, in turn, made him more successful. Last year, he closed $145 million across 325 deals.
In this episode of the Loans on Demand Podcast, Luke and Jeff talk about how, as a loan officer, to build the right team, create suitable systems and get the right amount of transparency in place to optimize your business (and protect your personal life).
What You’ll Learn:
How Jeff went from a “one-man-band” loan officer to the leader of a team he can trust — and why most entrepreneurs wait too long before taking this step
Why being a control freak is, counterintuitively, the same thing as being “inherently lazy”
The ways Jeff advises other loan officers to build trust and rapport with clients and “turn them into raving fans”
And much more!
Favorite Quote:
“There are only so many hours in the day, and we can't be all things to all people. And so, how do we get it all done? How can we be thriving business owners and also have a thriving family life? I think you have to have a team. You have to have people that you can turn to and lean on to get certain things done in your business, and not be the one that's trying to do it all.”
— Jeff Van Nostran
Connect with Jeff:
LinkedIn
Facebook
Movement Mortgage
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula