Loans On Demand Podcast

9: John Smith - Honest Brand Building with The Mortgage Smith

If the content you show the world is meant to tell potential clients who you are, how do you decide what to show them? Do you keep the focus on your business and what it can do for them, do you focus on your personality, or do you develop a different personality entirely? It may surprise you, but the best way to establish yourself as a leader is to simply be yourself. 
 
After the financial calamity of 2008, John Smith pivoted away from his previous career as a loan officer within a small bank to give 100% to creating his mortgage and loan business in the real estate industry. Now known as “The Mortgage Smith,” John continues to thrive alongside his team, and he shares his wisdom as an author and the host of the Real Estate Insiders Podcast.
 
On this episode of the Loans on Demand Podcast, Luke and John cover the moment John decided to go all-in on his business and the marketing strategies that led to him to incredible success when he did, the highs and lows of building an authentic, powerful brand that stands out as an industry authority, and how getting away from the “grind” mentality and finding the right team members will change the way you do business for the better. Tune in for an interview featuring nothing but the truth about building lasting prosperity that fits with your unique vision.
What You’ll Learn:
How the 2008-2009 financial crisis forced John to turn his life upside down - and why he’s endlessly grateful that it did
What John builds into his day to keep positive, growth-focused, genuine messages flowing into his mindset and out through his marketing
Why developing a mindset and an overall brand that alienates certain people is the best thing you can do for your business
And much more!
Favorite Quote:
“If you want to push to be a leader and attract people, first of all, you can't be a leader unless someone's following you… to attract people and to lead them, you have to have a powerful message, you have to have a powerful brand, and you have to be very committed to it.”
 
John Smith
 
Connect with John:
Real Estate Insiders Podcast
LinkedIn
 
Learn more about the Direct to Consumer LO Accelerator here.
 
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
 
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula

8: Hammer J. Helmer - Engineering Originator Success in an Online World

Is Google helping or harming your business? If it’s doing more harm than good - or if you aren’t sure - it’s time to get current and start using the Internet’s best tools to your advantage.
 
The market crash of 2008 didn’t stop Hammer J. Helmer from bouncing back to found OriginatorSuccess based on his decades of experience in and around real estate loan origination and with the needs of originators struggling to market themselves in mind. Now, Hammer teaches industry professionals how to keep a steady stream of leads in their business.
 
On this episode of the Loans on Demand Podcast, Luke and Hammer cover the challenges of building and marketing a loan origination business before the convenience of Google was available, how online reviews play a huge role in bringing leads to your business, and strategies for independently owning your online presence, no matter who you’re working for. Tune in for an interview that lays out valuable visibility tactics for any originator looking to get ahead online.
 
What You’ll Learn:
Why you’re leaving money on the table unnecessarily if you aren’t leveraging direct-to-consumer channels
What to know about when to ask your customers for a review - and where to display the reviews once you’ve got them (yes, it matters)
How collecting helpful reviews from the right people can open the door for lucrative relationships down the road
And much more!
Favorite Quote:
“If I were to give people any advice, I would say you want to own your reputation, you want to own your online presence. You don't want your company to own your reviews, you don't want Google to own your reviews. You want to make sure that you have them all.”
 
Hammer J. Helmer
 
 
Connect with Hammer:
OriginatorSuccess
Facebook
 
Learn more about the Direct to Consumer LO Accelerator here.
 
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
 
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula

7: Sean Caufield - Building Your Brand as a Loan Officer (The Right Way)

What’s the best way to rise to the top of a majorly saturated market? You could try a lot of fancy tactics and expensive marketing - or you could be visibly yourself, put in the hard work, and proactively learn from the people around you. 
 
Sean Caufield started out at the bottom rung of mortgage sales and worked his way up to becoming one of the top producing loan officers in New York City through Madison Mortgage Services, Inc. Now, Sean continues to grow his brand and his success story on a firm foundation of honest content and a strong commitment to the buyers he serves.
 
On this episode of the Loans on Demand Podcast, Luke and Sean discuss what it takes to grow your business as a loan officer and build up the right reputation, gaining major traction online with content based on who you really are, and the importance of simply getting in front of people. Tune in to add a few more brilliant tools to your real estate toolbox.
What You’ll Learn:
What Sean routinely does for his clients, his colleagues and himself that makes him stand out among the loan officers around him
Why the best loan officers focus on selling the monthly payment above all else when they sell a home
How Sean’s relentless curiosity, combined with his wife’s skill sets, made him a dangerous competitor
And much more!
Favorite Quote:
“When people see who you are and you're not faking who you are and people see that, they notice it - don't think that they don't notice it. They do, you know... because they hit you up immediately. And guess what? You don't have to sell it, because they trust you, because they saw you already and they know how you are. They know everything.”
 
Sean Caufield
 
Connect with Sean:
LinkedIn
 
Learn more about the Direct to Consumer LO Accelerator here.
 
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
 
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
 

6: Rebecca Richardson - Winning Content Strategy, Starring You

When was the last time you stepped outside of the traditional marketing methods of your industry? Whether you're just starting out with video content or you're ready to try a new platform, the key to making it work is keeping your identity at the center.
 
Rebecca Richardson also known as "The Mortgage Mentor" is a legendary mortgage lender in Charlotte, North Carolina who specializes in simplifying the lending process for her clients and creating dynamic content to spread vital information and boost her brand.
 
On this episode of the Loans on Demand Podcast, Luke and Rebecca cover the process (and necessity) of becoming your most authentic self in your own marketing, matching the right media platform to the strategy you want to use to get information to your audience, and the specifics of how she plans, creates, and distributes her unique video content. Tune in for an interview that will give you an entirely new perspective on content strategy with your own individual twist.
What You’ll Learn:
How Rebecca closed the gap that technology has created between her and her clients to help them know, like and trust her instantly
Why video-only platforms like TikTok, as engaging as they are, aren’t always an effective tool to get your message out
What you need to know about how content gets seen and recommended to people through algorithms on social media platforms
And much more!
Favorite Quote:
“You should be yourself in whatever medium that is...if that's video on Instagram, or if that's video on TikTok or whatever, find some other lenders, find some other people that are in your field. Follow them. See what they do. Reach out to them - most of us are, you know, fine to collaborate and do all of that - and then start creating, just start creating. Because if you don't create, if you don't put that message out there, people can't see the real you."
 
Rebecca Richardson
 
Connect with Rebecca:
RebeccaRichardsonMortgage.com
 
Learn more about the Direct to Consumer LO Accelerator here.
 
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
 
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula

5: Reed Letson - How to Attract the Right Attention

What is it about your business that makes your ideal client stop and take notice? The fact is, if you're not producing strong content for the right platforms, you're selling yourself short.
 
Reed Letson is the CEO and founder of Elevation Mortgage, a lending company that stands out for its exceptional commitment to, and focus on, the borrowers it serves.
 
On this episode of the Loans on Demand Podcast, Luke and Reed dig into Reed's game-changing content strategy, bringing your unique personality into every piece of your marketing (even if you aren't actually doing it), and leveraging social media interactions to build actual relationships with your client base. Listen in for some quick, easy action steps that will level up your visibility, and the quality of your leads, faster than you thought possible.
What You'll Learn:
What hiring a VA has done for the growth of Reed's business - and for his own bandwidth
How to filter your leads to zero in on only the people you want to work with, simply by being yourself
Why hiring the people you need before you need them is the best move 
And much more!
Favorite Quote:
"You want to add in some of your personality, because at the end of the day, okay, I'm a broker. We got the best rates, whatever. There's also I don't know how many brokers just in Colorado Springs, right?... And so, what makes me different from the rest of the brokers out there? It's going to be, 'Are they going to relate better to me versus the other person?'"
 
Reed Letson
 
Connect with Reed:
Elevation Mortgage
 
Learn more about the Direct to Consumer LO Accelerator here.
 
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
 
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
 

4: Mark Cruz - Consistency + Effort Over Time = Anything You Want

Mark’s personal belief is “There’s more in giving than receiving” and this has become the belief system in Ensource Financial which helps him grow his company every year. Mark’s company is continuously growing because he is giving more not only to clients with the lowest rates, transparency, super speed, and efficiency but also with his realtor partners.
 
On this episode of the Loan on Demand Podcast, Luke and Mark talk about the formula on how to build the company that you want and how to continuously grow your business. Tune in for an interview that will give you an insight into how to change the course of your business to success.
What You'll Learn:
What you need to know before going to a loan officer
How Mark continuously growing his business with the help of virtual assistants from overseas
Why building a foundation for actual sustainable growth is important to maintaining your business profitability
And much more!
 
Favorite Quote:
"I think the key to success is, for anybody and anything that they do is persistence. So effort overtime equals anything you want in life."
 
Mark Cruz
 
Connect with Mark:
If you need the BEST loan in the state of Florida call me at 305-785-4442
Email
Facebook
Ensource Financial
 
Learn more about the Direct to Consumer LO Accelerator here.
 
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
 
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
 

3: Luke Shankula - An Overview of Sales Process

Having a process is essential. Trust the process. If you stop the process, you are stopping the result. 
 
On this episode of the Loan on Demand Podcast, Luke discusses the six steps to a perfect sale and the ways on how to effectively manage a loan business. Tune in for an episode that will help you learn some sales tips.
 
What You'll Learn:
What are examples of a good sales process and why is it a key to infinite growth  
How interrogation is different from digging deep 
Why it is important to ensure that you have a positive attitude towards your clients and how it makes a difference to your transactions 
And much more!
 
Favorite Quote:
"Just go straight to the point. I'm a big fan of building a 
relationship because if you build trust in a call, it's much
easier for you to move forward."
 
Luke Shankula
 
Learn more about the Direct to Consumer LO Accelerator here.
 
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
 
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula

2: Luke Shankula - Mistakes Loan Officers Make with Marketing

No one is perfect and everybody makes mistakes. However, we can always learn how to correct our wrongs. After all, we learn from failure not from success.
 
On this episode of the Loans on Demand Podcast, Luke discusses and identifies the three major mistakes a loan officer can make through his career. Tune in for an episode that will educate you on how to operate your loan business correctly.
 
What You'll Learn:
What is a broken system and why is it a huge obstacle in achieving success in a business
What are the values a loan officer must possess for them to become an effective loan officer
How to attract people and why it is necessary that one should only attract the right type of people to get involved with your business
And much more!
 
Favorite Quote:
"Stop thinking that online leads don't work. Realize that with the right systems, angles and approach, online leads and online marketing is the number one way that you can continue to grow your business consistently".
 
Luke Shankula
 
Learn more about the Direct to Consumer LO Accelerator here.
 
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
 
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula

1: Luke Shankula - Introduction to the ”Loans On Demand Podcast”

Are you in search of a podcast that will improve your knowledge of the loan industry? Worry no more because you’ve come to the right place! 
 
Luke Shankula has always been passionate about the loan industry. His perspective is to bring on high performing loan officers, coaches, build teams, scale business, and systemize processes.
 
On the first episode of the Loans on Demand Podcast, Luke discusses why he decided to start with this podcast, its foundation, and how to create new ways to get direct with customers. Tune in for an episode that will help you improve your business processes.
 
What You'll Learn:
What Luke aims to achieve and what are the main topics to be looked out for in this podcast
How creating new systems can enhance your business and what are the things you should consider in doing your new system
Why you should only consider talking with people who show interest in your business
And much more!
 
Favorite Quote:
“Systemize your business by using systems and technology. We set off on a journey to create that process. I am passionate about helping loan officers systemize their business, to use leverage so they can work less, make more money, have more leverage on their relationship, and get the life they dream of.”
 
Luke Shankula
 
Learn more about the Direct to Consumer LO Accelerator here.
 
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
 
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula