Loans On Demand Podcast
From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century. I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win. This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transform it. We tell the stories of countless Loan Officers who have adapted and transformed their business models to dominate in this digital era.
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Episodes
Thursday Jul 21, 2022
Thursday Jul 21, 2022
Today, we're joined by Darin Dawson. Darin is the President and Co-Founder of BombBomb.com from Palmer Lake, Colorado, a video communication platform that allows users to connect with clients beyond a basic email.
Darin is here to discuss how Bomb Bomb started, how using video can set you apart, and how important it is to be authentic.
BombBomb Website: www.bombbomb.com
Darin Dawson's LinkedIn: @DarinDawson
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Jul 18, 2022
Monday Jul 18, 2022
Coming to the US from Mexico at the age of 21, Enrique Braunschweiger found his place doing time-share sales in Florida. While he didn’t love that particular sales process, he loved the general sales aspect. When he moved to CA, Enrique learned that you needed a real estate license to sell time-shares, so he thought why not just move into real estate sales. On his way to meet with a real estate company, Enrique accidentally walked into a mortgage company next door and got to talking. He never made it to his real estate appointment, and decided instead to go into mortgage financing.
While coming up in the business, Enrique quickly learned that building relationships within the community was the key to success. While he thinks the direct to consumer approach can be phenomenal, he understands that the value is in having a variety of sources for leads. Getting in with real estate agents proved to be the toughest, and Enrique got to work finding ways to bring them value. He obviously did something right as he closed 300 transactions last year as the president of First West Financial. Today, he shares his tips and tricks for success.
What You’ll Learn:
What the Shining Star Hero program is.
Out of the box ideas to provide value to your partners and clients.
What we can learn from companies like Rocket Mortgage.
And much more!
Favorite Quote:
“The business is generous, you don’t have to fund a lot of loans to make a living.” -Enrique Braunschweiger
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Jul 11, 2022
Monday Jul 11, 2022
When people hear about reverse mortgages, they usually think of a scam. A lot of the negativity surrounding reverse mortgages comes from how they were constructed in the past. Just in the last ten years, there have been a lot of new regulations introduced that better set the borrower up for success. Now, a lot of people are just uneducated on how they work, so they have the same old assumptions.
Christina Harmes Hika is a top producing, certified reverse mortgage professional. She started off in real estate and says handing people the keys to their first house was so rewarding. However, she has since found that changing people’s lives through reverse mortgages is even more rewarding. Christina says that with 83% of retired homeowners wealth being tied up in home equity, reverse mortgages can be a great financial tool. Through coaching, Christina hopes to educate loan officers, realtors, and financial planners on the pros of reverse mortgages.
What You’ll Learn:
What the biggest reasons are for the negative connotation on reverse mortgages.
How the non-borrowing spouse is now protected.
Which books Christina recommends.
How to best use a reverse mortgage line of credit.
Favorite Quote:
“Reverse mortgages are a great financial tool.” -Christina Harmes Hika
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Jul 04, 2022
Monday Jul 04, 2022
As mortgage rates go up, lenders are finding they need an online presence to bring business in. So many loan officers are stuck on the concept of face to face interactions, meanwhile potential clients are deciding who to work with through online research. People want to know you before they meet you. When they’re deciding who you are, be in control of the narrative with video content.
What started as building websites for realtors and lenders turned into full on coaching for Kyle. He learned everything he could about social media in order to teach it to others. He took that a step further and now creates micro content for realtors and lenders to help make their online presence known. The biggest tool that Kyle recommends all of his clients use, is video content.
On today’s episode of Loans on Demand, Coach Kyle shares his tips and tricks for easing into creating video content. He’s familiar with the fear of putting yourself out there, but is also familiar with the success that comes when you push past that.
What You’ll Learn:
How Covid led to the creation of Content Compounding.
How to ease into creating video content.
The one and only way to avoid criticism.
What passive branding entails.
And much more!!
Favorite Quote:
“Owning a company scares the crap out of me everyday.” -Kyle Draper
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Jun 27, 2022
Monday Jun 27, 2022
In the very first year in his business, Ian grossed $25 million. That couldn't possibly be a miracle happening to him. It took a lot of effort on his side, and what set him apart was his unwavering consistency in his acts.
Ian Anderson is a Mortgage Loan Originator at American Mortgage Services, Inc. “There are a million things you can do to get business as a loan officer,” he says. He spent forty hours a week on revenue-generating activities when he first started in this profession, and he hasn't looked back since.
In this episode of the Loans On Demand Podcast, Ian shares with Luke how a systematic approach and persistent work led to quick success in his business. There aren’t any fast routes to success in the mortgage industry, but if you're willing to put in the hard work, it will pay off. Your guest reassures you, adding, “What you do today is going to affect you 90 days down the road.”
What You Will Learn:
What small bit of advice altered Ian’s life forever.
How persistence and follow-ups led him to success.
Why consistency is so important.
And much more!
Favorite Quote:
“Consistency in action is the key to success.”
Ian Anderson
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Jun 20, 2022
Monday Jun 20, 2022
Most people are unwilling to look outside of their own industry to find inspiration from other industries. Joe, on the other hand, has spent the last eight or nine years working in various businesses, selling almost anything from sex toys to commercial loans, and so on, honing his marketing skills and learning all the tricks of the trade.
Joe Brikman also known as The Modern Day Agent, is now a licensed real estate agent with Yaffe International Realty in Miami Beach, Florida. He's passionate about assisting his clients in finding the house of their dreams. Whether you're buying or selling a home, or maybe just wondering about the local market, he has the “modern-day solutions” to all of your concerns.
In this episode of the Loans On Demand Podcast, Joe presents a bevy of active strategies for loan officers looking to grow their businesses significantly. Luke and Joe are staunch believers in the fact that there are no shortcuts to success. They think the best way to succeed in your business is to put out consistent effort and take proper action daily. If you can stick with it long enough, you’ll surely realize and enjoy the benefits.
What You Will Learn:
How consistent prospecting leads to consistent paychecks.
Why you aren’t as efficient as you could be if you’re not using a CRM tool.
How to delegate tasks effectively ( and why it matters).
Why taking time off work is good for you.
And much more!
Favorite Quote:
“The key is to become comfortable with being uncomfortable.”
Joe Brikman
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Jun 13, 2022
Monday Jun 13, 2022
Hustling and the never-ending grind might stifle your progress and lead to burnout. Collin believes that entrepreneurship doesn’t have to be this way. He seldom works more than eight hours a day and never on weekends. However, by doing so, he actually accomplishes more in both his work and personal life.
Collin Mitchell is a serial entrepreneur, sales leader, and the Sales Transformation Podcast host. He is also the CRO and co-founder of Salescast, where he assists people in getting started with and growing their podcast. He is not just a 4x founder, but also a father of four.
In this episode of the Loans On Demand Podcast, Collin shares with Luke his past life and how it has made a significant contribution to his never-say-die attitude. He is passionate about sales, entrepreneurship, and podcasting, and he discusses each of these extensively. He covers a wide range of topics in the show, including mindset, cold calling, and outbound sales techniques, to name a few. Listen in to discover the strategies that might help you stand out in the sales world.
What You Will Learn:
Why cold calling is still a thing.
What Collin considers to be an ideal sales script.
How to leverage podcasts the right way.
Why consistency is the key to building your brand.
And much more!
Favorite Quote:
“If you're not having fun making cold calls, you're not doing it right.”
Collin Mitchell
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday Jun 06, 2022
Monday Jun 06, 2022
You need a robust follow-up strategy in place if you want to have long-term success in the mortgage business. Cooper learned this as he advanced in his profession. He's here to give you some useful tips on how to go about doing it.
Cooper Skelton is the Producing Branch Manager at FirstTrust Home Loans, Inc. At FirstTrust, every day is a great day to buy a home! The wide range of their home loan solutions, along with outstanding customer service, competitive rates, and competent loan officers, ensure that you’re at ease and fully informed throughout your home buying process.
Cooper believes that a mortgage should be about developing connections with consumers and assisting them in achieving their home financing goals, rather than merely a transaction. “I want to make every one of my clients a friend first,” he adds. In this episode of the Loans On Demand Podcast, he discusses with Luke many of the tactics and unusual ways he takes to successfully run his business. Learn how to strengthen your follow-up methods by tuning in.
What You Will Learn:
How to follow up with potential clients effectively.
What some of the best ways are to grow your pipeline and close more deals.
How you may structure your day so you can be more productive.
Why you should accept criticism and how you may turn it into a learning opportunity.
And much more!
Favorite Quote:
“Success is built on the little things you do every day.”
Cooper Skelton
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday May 30, 2022
Monday May 30, 2022
Mortgage rates are going up like crazy! Now, when it comes to discussing rates and pricing with consumers, how do you approach them? “Being empathetic is, in my opinion, the first step,” Hammer says. He then goes on to discuss it in further detail on the show.
Hammer J. Helmer has been in the mortgage sector for 22 years. The CEO and founder of OriginatorSuccess, as well as a former mortgage originator, began his sales career selling vacuum cleaners. Helmer founded the company to educate originators on how to market online. He’s also helped launch ratealert.com, which allowed him to get a lot of traction in the market. He's undoubtedly one of the most reliable sources for daily updates on the rate market.
In today's episode of the Loans On Demand Podcast, Hammer and Luke talk about the rising mortgage rates, the tactics to win more business in the current market, as well as how to build a sustainable pipeline all along. Make sure to stay tuned in so you don't miss any of the valuable advice.
What You Will Learn:
What the best places are to find out about current mortgage rates.
In the current rising-rate climate, how you should approach the dialogue with customers.
Why it's critical to empathize with consumers.
How online reviews can help your business generate more leads.
And much more!
Favorite Quote:
“People don't care how much you know until they know how much you care.”
Hammer J. Helmer
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Monday May 23, 2022
Monday May 23, 2022
One of the quickest ways to grow your business is to build a strong network. Travis is a specialist in this field. His life was transformed when he decided to pursue a career in “interview marketing.”
Travis Chappell is a podcast consultant and professional connector. He's the creator and host of Build Your Network, a top twenty-five business podcast committed to helping entrepreneurs in forming strategic and long-term partnerships. He is also the founder and CEO of Guestio, the world’s first premium marketplace for booking high-profile guests and platforms.
In this episode of the Loans On Demand Podcast, Travis shares with Luke his journey from door-to-door sales to interviewing top business leaders in his show. “Having a podcast is a fantastic way to set yourself apart from everybody else,” Travis believes. He goes on to discuss the power of podcasting and how it has allowed him to meet some of the most amazing people on the planet. Tune in to learn how to get your podcast off the ground and create genuine connections.
What You Will Learn:
How loan officers may use podcasts to elevate their brand and show up differently.
What an unusual situation Travis found himself in while he was in his twenties.
Why he founded Guestio and how successful he has been in his mission.
How adding value will help you succeed in the long run.
And much more!
Favorite Quote:
“Transactions don't last over a long period, but relationships do.”
Travis Chappell
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula